Tania Talbot is a creative director and design strategist working at the intersection of mass-retail rigor and editorial point of view.
With 12+ years building home and lifestyle collections at scale, Tania partners with founders, product teams, and retailers to develop seasonal direction, shape brand identity, and carry collections from first concept through finished product.
Her process pairs deep materiality- surface, textile, CMF, with AI-assisted visualization workflows that compress development timelines without flattening the point of view.
That instinct was sharpened across the full arc of product design: early surface and textile work for Urban Outfitters and Target, then creative direction for Pioneer Woman and Better Homes & Gardens at Walmart, leading teams of 10–12 across categories generating billions in annual revenue.
Tania helps teams translate brand vision, trend intelligence, and market opportunity into cohesive, production-ready product lines that perform at scale.
With experience spanning creative direction, visual storytelling, merchandising, and product development, Tania brings both strategic vision and hands-on craft to every project, including managing creative across hundreds of SKUs and multiple product categories simultaneously.
Having hired and developed creative teams, and partnered closely with brand owners, we know how to balance long-term brand thinking with the demands of fast-moving, high-stakes environments.
Whether its developing brand and design strategy or creating original surface patterns,
Tania is focused on visual cohesion, material storytelling and designs that resonate with customers.
No matter where you are in your brand's journey, from early concept to scaling across categories , we’d love to talk about how to bring your vision to life.
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