I'm a creative director, strategist, and textile designer with over 12 years of experience building commercially successful home and lifestyle collections for major retailers .
I've led design direction and brand strategy for Better Homes & Gardens and The Pioneer Woman at Walmart, and created textile collections for Target—giving me deep expertise in partnering with major retailers and building cohesive brand identities.
I help teams translate brand vision, trend intelligence, and market opportunity into cohesive, production-ready product lines that perform at scale.
I help build brands from the ground up.
With experience spanning creative direction, visual storytelling, merchandising, and product development, I bring both strategic vision and hands-on craft to every project, including managing creative across hundreds of SKUs and multiple product categories simultaneously.
I've hired and developed creative teams, partnered closely with brand owners, and know how to balance long-term brand thinking with the demands of fast-moving, high-stakes environments.
I work as a consultant and freelance design partner, supporting private label and licensed brands across the full home ecosystem, from bedding and bath to furniture, décor, tabletop, outdoor, and beyond.
Whether its developing brand and design strategy or creating original surface patterns,
I’m focused on visual cohesion, material storytelling and designs that resonate with customers.
No matter where you are in your brand's journey, from early concept to scaling across categories , I'd love to talk about how I can help bring your vision to life.
Lets Collaborate!
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