I work as a freelance and consulting design partner to in-house teams and established brands, providing senior-level creative direction and hands-on design support as needed alongside original, production-ready textile and surface design.

I step in where teams need clarity, continuity, or additional design bandwidth, whether that’s shaping seasonal vision, expanding or refining assortments, or developing executable artwork for production.

My engagements range from short-term project support to longer-term embedded partnerships, depending on where teams need additional leadership or hands-on execution.

Creative Direction

I lead the creative process across partners to execute brand and design vision.

  • Creative direction rooted in brand vision and business goals

  • Trend and Moodboard Creation

  • Color and Material Direction

  • Concept and presentation development

  • Executive level stakeholder presentations

  • Team leadership and mentorship

  • Cross-functional collaboration

  • Vendor and factory communication

Textile and Surface Design

I create original patterns, prints, and surface designs that bring brand stories to life across categories.

  • Original pattern development and artwork creation.

  • Color palette development

  • CAD engineering and repeat construction.

  • Color Reduction and separation

  • Artwork cleanup for mill and vendor use.

  • Reworking and modernizing vintage / archival artwork

  • Production-ready file preparation

  • Strong understanding of scale, repeat, and color for manufacturing

  • Tech pack creation

  • Mill collaboration and strike-off approvals

Brand and Product Strategy

I translate market insights and trend intelligence into commercially successful product assortments.

  • Translate market insights and trend intelligence into commercially successful assortments

  • Competitive landscape analysis and white-space identification

  • Seasonal product roadmaps and line plans

  • Assortment architecture across categories and price tiers

  • Visual and assortment planning

  • Category expansion strategy

If you don’t see exactly what you’re looking for here, feel free to reach out.
I partner with brands across a wide range of creative and strategic needs.

Common ways I support teams include:

  • * Freelance or contract design support during development cycles *

  • *Embedded creative direction across seasonal concepts and multi-category assortments*

  • * Original, production-ready textile and surface design (print, pattern, CAD)*

  • * Helping established brands evolve, expand, or enter new categories while maintaining brand cohesion*

  • * Translating brand guidelines into detailed artwork packages for internal teams and external suppliers*

  • * Supporting private label and licensed programs across home categories*

Let’s Collaborate!

Interested in working together? Fill out some info and I’ll be in touch shortly.