Introduced a new line of ready-to-assemble furniture for Walmart.com.
The collection includes pieces for the kitchen, dining room and bedroom, each constructed from real wood and veneers.
Client: The Pioneer Woman, Walmart
Role: Design Director
Led the creative direction and launch of The Pioneer Woman’s furniture category, an entirely new expansion spanning kitchen, dining, bedroom, and office. I worked directly with Ree from initial inspiration and mood boards through final product development, incorporating distinctive turning, detailing, and design elements she personally selected to ensure each piece reflected the brand’s signature flair.
“ I couldn’t be more thrilled with each and every piece in this collection, and I love that it can be integrated into various spaces in the home, either as an accent piece or as part of a stronger statement.”
-Ree Drummond
