I lead design teams and facilitate collaboration across partners to execute end-to-end product development.
Creative direction and brand vision
Team leadership and mentorship
Cross-functional collaboration
Concept and presentation development
Vendor and factory communication
Stakeholder presentations
Creative Direction and Leadership
Textile & Surface Design
I create original patterns, prints, and surface designs that bring brand stories to life across soft and hard home categories.
Pattern development and artwork creation
Color palette development
CAD engineering and repeat construction
Tech pack creation
Mill collaboration and strike-off approvals
Production-ready file preparation
I translate market insights and trend intelligence into commercially successful product assortments.
Competitive landscape analysis
White space identification
Seasonal roadmaps
Assortment architecture
Trend research and forecasting
Category expansion strategy