Clients Include:
Walmart
Target
Better Homes and Gardens
Urban Outfitters
The Pioneer Woman
I'm a creative director, strategist, and textile designer with over 11 years of experience building commercially successful home and lifestyle collections for major retailers .
I work with brands on creative strategy, trend development, assortment planning, product design, and hands-on textile and surface design.
I bridge the gap between brand vision and executable design—translating trend intelligence and market opportunities into cohesive product assortments that perform.
I'm equally energized developing seasonal roadmaps and competitive analyses as I am engineering textile repeats or refining a color palette.
I've led design teams of 10+, collaborated directly with brand founders like Ree Drummond to expand into new categories, and worked hands-on with mills and factories to bring designs to life. Whether developing brand strategy or creating original surface patterns, I'm focused on visual cohesion, material storytelling, and designs that resonate with customers.