Client: The Pioneer Woman, Walmart

Role: Senior Textile Designer

Led trend and color direction for Pioneer Woman Holiday, designing original prints and patterns that brought a fresh perspective to the season by weaving in the brand's signature florals and iconic brand imagery.Leading the entire "Trim a Package" category, I developed cohesive design across gift wrap, boxes, bows, tree skirts, stockings, and holiday décor, extending the visual language to holiday cook and dine.